![]() Sustainability, on the other hand, is the more widely term used in Europe and is also my more favored term. Perhaps this is due to the mere omission of the word “social.” I’m then freed up to segue the discussion into describing what the field does, rather than spending time explaining that our work is bigger than a company’s philanthropic efforts. So I tried a little experiment and found that the term “corporate responsibility” tends to thwart the immediate association with philanthropy. ![]() It’s probably the most widely used term stateside, even if it’s often misunderstood by non-practitioners. The idea that a company can be socially responsible while only and exclusively focusing on philanthropy is as old-fashioned as my grandmother serving me Ovaltine while we huddle around waiting for the latest news from the telegraph.īut the term CSR, at least here in the United States, is the equivalent of good comfort food. Rather, CSR looks to change business operations in a way that maximizes a company’s benefits to society and minimizes the risks and costs to society-all while keeping the company focused on creating business and brand value. You see, CSR is much broader than philanthropy.
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